Microsoft Commerce Server is a scalable e-commerce platform that provides ready to-use features for
developing, deploying, managing, and upgrading effective e-commerce applications for the web. Commerce
Server is uniquely placed as a medium-sized business solution for clients, serving the market that exists
between basic internet sites with little commerce opportunity and major internet sites with highly customized
development efforts.
Microsoft Commerce Server 2007 makes it easy to create full-featured e-commerce sites and business applications
with a low total cost of ownership (TCO) and rapid time to market.
- Rich, out-of-the-box functionality and an included ASP.NET 2.0-based production-ready starter site enable
developers to customize and deploy new solutions quickly and efficiently. The Starter Site is tested to the levels
of performance and scale required by Top 10 Global Retail customers.
- Developers can take advantage of the powerful features of Microsoft ASP. NET 2.0 combined with Commerce Server
2007 subsystems to use the functionality of Commerce Server while they extend their applications to fulfill
customer-specific needs.
Commerce Server Advantages
By adopting Microsoft Commerce Server, clients can take advantage of the following benefits:
- Profiling System – Enables an organization to build stronger relationships with customers and trading partners
by delivering an online experience tailored to their needs.
- Targeting System – Enables an organization to increase sales and loyalty by targeting multilingual content and
merchandising, and by supporting advertising campaigns that optimize the online experience for customers and partners.
The system has rich capabilities to up-sell and cross-sell products as well as manage unique and generic coupons.
- Product Catalog System – Enables managers to easily create, manage, aggregate, and syndicate catalogs that
integrate customer-specific, locale-specific, and language-specific information with custom pricing, and make it
convenient for customers to find what they need through sophisticated search capabilities.
- Inventory System – Allows integration to an external inventory system to provide current inventory counts and allow/decline
backorder processing.
- Business Analytics System – Provides the capability to analyze business trends and market opportunities to improve
the effectiveness of customer and partner relationships.
- Mission-Critical Capabilities – Commerce Server delivers the high performance, broad scalability, and proven
reliability required by even the most demanding mission-critical solutions.
- Simple Management Tools – Take advantage of powerful, easy-to-use management tools to minimize total cost of
ownership.
Many organizations are learning that there are significant advantages to interacting with customers across
multiple sales channels, such as traditional storefronts, sales force, partners, catalog, customer care, and
the internet. In the retail space, for example, many studies show that customers who shop across multiple
channels are several times more valuable than their single-channel shopper counterparts are.
Core Scenarios
- Business-to-consumer (B2C) sales of tangible goods
- B2C sales of digital goods and online service delivery
- Business-to-business (B2B) scenarios, such as e-procurement and trading communities
- Business-to-exchange (B2X) scenarios, combining B2C and B2B
- Catalog-connected portals using profiling and content targeting for information delivery
Many companies and organizations are re-focusing on their core competencies and are finding that e-business is
not one of them. As a result, more businesses are looking for proven solutions that can be integrated and configured
to provide a competitive edge. Microsoft Commerce Server 2007 delivers exactly what this business space is looking
for as an internet engine for medium-sized business providing the edge they need.
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